Every good relationship takes a lot of “woo-ing” and as I’ve been chasing the Data Discoveries business for well over a year, we believe this union will be a great one.  My first advances were perhaps misunderstood (...was I a serious suitor, or just an opportunistic one...) –  but patience and  persistence plus regular opportunities to meet just confirmed that we’ve got a lot in common and that we ought to make that important next step...

We first were attracted to Data Discoveries as a result of their customer feedback and market reputation.  It was pretty clear that their customers were very loyal and the products and services deployed were well regarded.  We also discovered in the dialogues we had that the cultures and objectives of our businesses were also very well aligned.

At GB Group we’re taking our Tracing business very seriously, with some unique products and a strong and growing reputation in the market.  The addition of the Data Discoveries products and customers to the GB family helps confirm us as the market leader in tracing software, but crucially it also adds product vision and development skills to the business to help drive this business even faster.  Data Discoveries also brings us customers and competences in the identity related marketing products and services that underpin much of GB Group’s traditional strengths.

So, this posting is another strand of our welcome to GB Group for the people and customers of Data Discoveries. 

I know the newly combined team all share a common passion to ensure we are the natural partner for customers who are looking to use our services to REALLY understand the identity of their customers.   If every advance I make of this type takes a year, however, I think I’ll give the on line dating companies a wide berth...

Nick